"This text reads like a novel [and] behaves like a text book.... Highly recommended."—Choice

"A terrific mix of research and experience, filled with wisdom and insight. Helfert has the real stuff down about campaigning, the press, and what it takes to win."— John Daly, University of Texas at Austin

"There is a lot more art than science to effective communication. Helfert pulls back the curtain, blows away the smoke, and breaks the mirrors to dispel the wizardry."— Mark McKinnon, chief media adviser to the George W. Bush campaign

"Written plainly and from experience, this behind-the-scenes 'cookbook' explains contemporary political communication in terms that students and nonscholars will understand, appreciate, and ultimately use."—Ralph J. Begleiter, University of Delaware

From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step by step through the process.

This approachable text:

Covers both theory and real-world practice

Uses examples and case studies to illustrate key concepts

Shows what aspects of the process look like when done well, and when done poorly

Addresses public affairs and advocacy communication, as well as political campaigns

Explores changes emerging from the 2016 elections

Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.